The 2007 Elegant Homes Luxury Marketing Program

Elegant Homes has been enhanced for 2007

This year we are excited to share some enhancements that leverage our knowledge of the affluent consumer to achieve even greater media impact for your listings. A dedication to state-of-the-art marketing, coupled with our Premier Service® approach, continues to turn some of our nation’s most demanding clients into extremely satisfied clients—and a great source of luxury referrals. If you currently have or are seeking to list luxury properties in your market, please review this year’s Elegant Homes program. There are many ways to define luxury properties, but there is only one way to successfully market them on a consistent basis—Elegant Homes.

Today a luxury property search begins on the web

As a leader in luxury real estate, we continually monitor the consumer trends that drive our media choices. It’s no secret that many affluent home buyers now turn to the Internet for assistance—in fact, 79% of buyers reported using the Internet to search for a home.* This is good news for sales professionals because market research shows the “Internet consumer” is more likely to use a real estate agent than the “non-Internet” consumer—and is typically a better client. Our 2007 Elegant Homes program includes an expanded use of the Internet. This will help you efficiently present your listings to affluent home buyers in the venues they frequent most. Today, Internet exposure is the keystone of any successful luxury property marketing program.
* National Association of Realtors 2005 Profile of Homebuyers and Sellers

YOUR PROPERTY WILL BE SHOWCASED
on over 20 web sites catering to affluent real estate prospects

ElegantHomes.com is the exclusive website for GMAC Real Estate Elegant Homes properties. Your listings will enjoy their own web page and can include a series of property photos along with detailed property information.

GMACRealEstate.com is our consumer site and enjoys over 2 million visitors a year. Your luxury property listing pages can be located via the Elegant Homes search option, available on the homepage.

RealEstateJournal.com is The Wall Street Journal’s exclusive website, with over 300,000 unique visitors each month. Your listings will be showcased on their own property page complete with photographs. This will be accessible through the search feature on the homepage.

duPontRegistry.com is the exclusive website for The duPont Registry and receives over 66,000 unique visitors each month from around the world. All pertinent property information and a link back to ElegantHomes.com will be provided for each of your listings.

NYTimes.com is the website of The New York Times, with 555 million page views per month. Readers can search for your listings detailed property page—directly from the homepage.

LuxuryRealEstate.com* is the most viewed luxury real estate website in the world. It’s been rated “Best of the Web” and a “Forbes Favorite” six years in a row. With over 40 million hits each month, your listings will be viewed from around the world. Your client’s luxury property is featured on a page with relevant information and a series of photos. * Not valid for Ohio properties.

UniqueHomes.com is the exclusive site of Unique Homes. Placement of your listing on this site also includes exposure on fifteen partner web sites:
• UniqueGlobalEstates.com
• LivingChoices.com
• Lycos.com
• RealEstate.com
• Viacom sites around the U.S.
• Yahoo Real Estate
• And more!

Collectively, Unique Homes and its partner sites generate over 445 million page views per month.

Google is the number one search engine in the world and has transformed the way people search for properties. Your listings and their unique attributes will be searchable on Google or Google Base through its relevant search functionality.

YOUR PROPERTY LUXURY PROPERTY WILL BE
supported with a strong print advertising schedule

The duPont Registry—A Buyers' Gallery of Fine Homes.
Your client’s luxury property listing will be placed in this full color, glossy, upscale national monthly magazine that has a circulation of over 80,000.

2007 Insertion dates and deadlines for The duPont Registry

Enrollment Deadline	Approval Deadline	Ad Run Date
2/9/07	2/16/07	May Issue, Published 4/1/07
3/9/07	3/16/07	June Issue, Published 5/1/07
4/6/07	4/13/07	July Issue, Published 6/1/07
5/11/07	5/18/07	August Issue, Published 7/1/07
6/8/07	6/15/07	September Issue, Published 8/1/07
7/6/07	7/13/07	October Issue, Published 9/1/07
8/10/07	8/17/07	November Issue, Published 10/1/07
9/7/07	9/14/07	December Issue, Published 11/1/07
10/5/07	10/12/07	January Issue, Published 12/1/07
11/9/07	11/16/07	February Issue, Published 1/1/08
12/7/07	12/14/07	March Issue, Published 2/1/08

A STRONG BRAND ADVERTISING PROGRAM WILL
also drive traffic to our web sites and your client's luxury property listing

The Wall Street Journal
With a daily circulation that reaches nearly 2 million readers nationwide, our brand advertising in this publication drives consumers to ElegantHomes.com to view your luxury property listing.

Unique Homes
With a distribution to 80 countries and over 20,000 paid subscribers having an average net worth of over 2 million dollars, our brand advertising in this publication will drive qualified consumers across the globe to ElegantHomes.com where they can view your listing.

ENROLL YOUR LUXURY LISTING TODAY

For just $499, your client’s property will receive placement on over 20 web sites, as well as a listing in The duPont Registry. Our Elegant Homes Online Management System makes it easy to enroll, at any time, from any computer with an Internet connection. To enroll your property in Elegant Homes, visit www.my.gmacrealestate.com.

A LA CARTE
Should your client request additional exposure, we offer the following options for an incremental charge.
• Over 40% off rate card prices on property advertising in The Wall Street Journal
• Significant discounts on property advertising in Unique Homes magazine
• Discounted pricing on the creation of a custom website for your luxury listing via ListingDomains.com
• Discounted pricing on a personal search promotion campaign option specifically designed for a luxury property specialist. For more information on our à la carte options, visit www.gmacmembers.com. Click on Marketing Tools, go to Elegant Homes and then click on à La carte.

WE'VE LISTED SOME OF THE WORLD'S MOST PROMINENT PROPERTIES
We'd like to include your listing

We’re excited about the 2007 Elegant Homes Marketing Program. In addition to strong national media support, you’ll also enjoy finely crafted listing presentation components, high-end brochures, property flyers, signage and all of the other marketing tools needed to capture and close high-end listings.

For complete information on the Elegant Homes Marketing Program, please visit www.gmacmembers.com. Go to Marketing Tools and then click on Elegant Homes.